In this section, we set out the purposes for which we use personal information that we collect via our website and, in compliance with our obligations under applicable law, identify the “legal bases” on which we rely to process the information.
These “legal bases” are set out in European Data Protection Law, which allows companies to process personal data only when the processing is permitted by the specific “legal bases” set out in law (the full description of each of these bases can be found here).
Please note that in addition to the disclosures we have identified below, we may disclose personal information for the purposes we explain in this notice to service providers, contractors, agents, advisors (e.g. legal, financial, business or other advisors) and affiliates of Bimba that perform activities on our behalf, as well as other members of the Bimba group.
We may use your personal information (where permitted by local law):
To provide our services effectively to you, conduct our business and communicate with you - to administer our services, including to provide you with information services and products that you have requested e.g. a catalogue, to create and run your user sales account, to process your order and carry out our obligations arising from any contracts entered into between you and us and to provide after-sales services to you, including but not limited to administering return or refund policies. This may include passing your data to third parties such as agents, business partners, group companies, contractors or to our advisors (e.g. legal, financial, business or other advisors).
Legal bases: contract performance, legitimate interests (to enable us to perform our obligations and provide our services to you)
To ensure website and App content is relevant to analyse how you use the website and App, and to ensure that the content, services and advertising that we offer are tailored to your needs and interests and to provide you with suggested local distributors who stock products that you are interested in, which may include passing your data to business partners, suppliers and/or service providers. We may also aggregate and/or anonymise your personal information for such purposes;
Legal bases: legitimate interests (to allow us to provide you with the content and services on the website and App)
To conduct checks on you - if you place an order and/or open a sales account with us then we will use your personal data for trade screening against international restricted and denied parties lists and as required by applicable law, regulation and best practice at any given time. If false or inaccurate information is provided and fraud is identified or suspected, details may be passed to fraud prevention agencies and may be recorded by us or by them;
Legal bases: legal obligations, legitimate interests (to ensure that your organisation falls within our acceptable risk profile and to assist with the prevention of crime and fraud). Where this includes special categories of personal information, we will usually rely on substantial public interests (processing for the prevention and detection of fraud/crime), or very rarely where necessary, explicit consent.
To market to you - to provide you with our own and/or our group companies updates and offers, where you have chosen to receive these. We may market to you by post, e-mail, SMS or over the telephone (please see section 4 below for further details). Where required by law, we will ask for your consent at the time we collect your data to conduct any of these types of marketing. We will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent to you or you may opt out by contacting us as set out in section 10 below.
Legal bases: consent, legitimate interest (to keep you updated with news in relation to our products and services)
For our business purposes - for example, for training, quality control, research and development and staff safeguarding purposes and to better understand our business and develop our products and services., which may include passing your data to business partners, suppliers and/or service providers. We may also aggregate and/or anonymise your personal information for such purposes;
Legal bases: legitimate interests (to allow us to improve our services)
To monitor certain activities - For quality control, training and staff safeguarding purposes, we may monitor or record your calls with us and the "Live Chat" service (when this is available). When you use the “Live Chat” function, we will collect your name, email address and chat logs.
Legal bases: legal obligations, legal claims, legitimate interests (to ensure that the quality of our services)
To allow you to use interactive features, including “Live Chat” - to enable you to use interactive features on our website and App such as an instant messaging service called "Live Chat".
Where Live Chat is available, it allows you to message a member of our staff so that they can answer your queries and provide information in real time. Live Chat is provided by a third party – their privacy policy can be found at https://www.livechatinc.com/privacy-policy/. When you use Live Chat, third parties place cookies on your computer to enable the service to work (please see our Cookies Policy for further detail by clicking here. When you message our staff, we and related third parties will process this information which may include information that you have provided about yourself.
Legal bases: legitimate interests (to allow us to provide you with real-time online advice and support)
To understand how you and other interact with certain content - where we have (a) provided you with certain email content; or (b) you have forwarded such email content to recipient(s), you and that recipient will have been presented with a message box which informs you that your interaction with such content will be analysed, and requires you and your recipient(s) to consent to such analysis. Where both you and your recipient(s) consent to such analysis, we will be provided with the name(s) and email address(es) of your recipient(s). We collect this information to better understand who you share our content with and how business decisions are made.
Legal bases: consent (to enable our use of the tracking technology), legitimate interests (to allow us to understand who our content is shared with).
To inform you of changes - to notify you about changes to our services and products.
Legal bases: legitimate interests (to notify you about changes to our service).
To reorganize or make changes to our business - in the event that we are (i) subject to negotiations for the sale of our business or part thereof to a third party, (ii) is sold to a third party or (iii) undergo a re-organisation, we may need to transfer some or all of your personal information to the relevant third party (or its advisers) as part of any due diligence process for the purpose of analyzing any proposed sale or re-organisation. We may also need to transfer your personal information to that re-organised entity or third party after the sale or reorganization for them to use for the same purposes as set out in this policy
Legal bases: legitimate interests (in order to allow us to
In connection with legal or regulatory obligations law enforcement, regulators and the court service - We may process your personal information to comply with our regulatory requirements or dialogue with its regulators as applicable which may include disclosing your personal information to third parties, the court service and/or regulators or law enforcement agencies in connection with inquiries, proceedings or investigations by such parties anywhere in the world or where compelled to do so. Where permitted, we will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime.
Legal bases: legal obligations, legal claims, legitimate interests (to cooperate with law enforcement and regulatory authorities)